SAORVIEW, Ireland’s free digital television service, is now in more Irish homes than any other TV platform, according to the latest data from Nielsen*.
Welcomed by the brand, the results from Nielsen show that more people in Ireland receive all the Irish free TV channels** via SAORVIEW than from Sky or any other TV service. SAORVIEW is in 646,000 homes, whilst the number of homes paying a subscription to Sky is 645,000. This is the first time that SAORVIEW leads this service category.
Since digital switchover in 2012, more and more homes have been getting SAORVIEW as it provides an ideal and low cost solution allowing users to access the best of Irish television and the most watched programmes on TV for free. A number of SAORVIEW homes also have a free-to-air satellite service, providing them with even more free television channels from the UK. Combining SAORVIEW with free-to-air satellite means homes can have access to over 100 free television channels.
Jim Higgins, SAORVIEW business development manager, said “We are delighted that SAORVIEW is now the largest TV service in Ireland reaching more homes than any other service. The latest household figures demonstrate that Irish TV consumers are becoming more aware of the benefits of SAORVIEW, enabling them to take control of the cost of watching television by using SAORVIEW as part of their home entertainment.”